Thursday, July 16, 2015
Facebook Testing ‘Save’ Buttons for Videos
Facebook is testing a new ‘Save’ button on its social network to encourage its members to view even more videos. The social media site confirmed it is testing the new function, although currently, only on desktop. As part of the feature, a small ‘Save’ icon appears when the users mouse passes over the top right corner, or the clip is scrolled passed. Video has grown by leaps and bounds on Facebook since last year. The number of video posts per person has risen a whopping 94 percent in the U.S. Globally, it has risen 75 percent per person. Once videos from brands are factored in as well, video has increased 3.6 times worldwide in the past year. Already there are approximately four billion videos views each day. Taking the increasing interest in videos to heart, Facebook in March announced an embeddable player to make it easy for members to share videos on the social network on their own sites and blogs. In June the site tweaked its news feed algorithm to surface videos users would be interested in.